FEATURED
OVAFIT
About the Client
OvaFit is a husband-and-wife–led brand dedicated to developing research-backed, natural solutions that support metabolism, cravings, cycle health, and sustained energy for women with PCOS.
THE BRIEF
OvaFit approached me to design packaging across multiple products, including their Testosterone Relief Tea pouch and box, Berberine Advanced label, and the Purely-Prenatal Bundle label and box. The goal was to create cohesive, elevated designs that aligned seamlessly with their existing brand identity and established packaging—such as Metabolism Plus—while thoughtfully pushing creative boundaries to ensure each product felt distinctive, refined, and unmistakably OvaFit.
WHAT WE DID
We translated OvaFit’s existing brand system into a cohesive packaging suite by refining layout, hierarchy, and visual details across each product, ensuring consistency while allowing room for creative expression. Through thoughtful typography, colour use, and structural design decisions, I elevated the shelf presence of each item—balancing regulatory clarity with visual appeal—so every package felt aligned with the broader OvaFit lineup yet uniquely positioned within their product ecosystem.
The result is a unified yet flexible packaging system that strengthens OvaFit’s brand recognition while allowing each product to stand confidently on its own. Together, these designs reflect a thoughtful balance of consistency, creativity, and strategic clarity.
