FEATURED
BOCA ORTHODONTICS
About the Client
Smile care, that's self care. BOCA Orthodontics has rethought the entire orthodontic experience. Based in St. Louis, Missouri, BOCA is an orthodontic and aesthetics practice that has a patient-centric, aesthetic-forward mantra. Dr. Fraundorf prioritizes exclusive comfort as well as amenities that revolutionize orthodontics to make your treatment an experience.
THE BRIEF
Create a brand identity and website that seamlessly blends minimalism alongside clean and timeless design that evokes a spa-like experience.
CLIENT FEATURED IN
WHAT WE DID
We partnered with BOCA Orthodontics from the very beginning, focusing on building a brand identity and custom Squarespace website designed to evolve as the practice grows.
We crafted a cohesive visual foundation—including the logo, font system, and colour suite—to express a sense of calm, refinement, and revitalization rarely associated with orthodontics. This identity carried seamlessly into the custom Squarespace website, where every detail was intentionally designed to mirror the soothing, elevated in-studio experience. By prioritizing clarity, warmth, and modernity, we helped position BOCA Orthodontics as a refreshing new presence in the industry. Since opening, their distinctive brand and patient-centered approach have helped them garner national attention, with features in CNN, GQ, NBC, Oprah Daily, and more.
The branding of BOCA Orthodontics was more than a visual transformation. There was an entire story to tell and specific target audience to reach. It was about capturing a service and making it feel calming and artistic to look at. By blending Dr. Fraundorf’s vision for her clinic with clean, geometric design, we created a brand that will continue to inspire clients to put their self-care first.
