FEATURED
THE BEACH MOTEL
About the Client
The Beach Motel in Southampton is a charming, family-owned destination that offers guests a relaxed and welcoming coastal retreat. Known for its comfortable accommodations, friendly service, and prime location near the beach, the motel provides an ideal base for visitors seeking a peaceful getaway by the sea.
THE BRIEF
The Beach Motel, undergoing a full renovation and rebrand by Common Good Studios, approached us to create a complete brand identity from the ground up. The project involved developing logos, typography, colour palettes, and overall creative direction to capture the motel’s refreshed personality, coastal charm, and welcoming atmosphere, ensuring the brand would resonate with guests from the very first impression.
CLIENT FEATURED IN
WHAT WE DID
We built The Beach Motel’s brand identity entirely from the ground up, designing the logo, typography suite, colour palette, and overall creative direction. The process involved extensive research into competitors and notable architectural elements in Southampton, drawing inspiration from the iconic local lighthouse for the logo and incorporating textures reminiscent of calm beach waters and sandy shores to evoke the motel’s serene coastal vibe.
The result is a distinctive and cohesive brand identity that captures The Beach Motel’s coastal charm, local heritage, and inviting atmosphere. The logo has become iconic, extending across their other travel properties—including South Beach Motel and The Beach House—and the brand has even been featured in Narcity, cementing its presence in Southampton’s hospitality scene.
