FEATURED
BOND ORTHODONTICS
About the Client
At Bond Orthodontics, their mission is to ensure that every patient’s journey to achieving the smile of their dreams is nothing less than exceptional. Every detail of the studio has been carefully designed to create an experience that leaves visitors feeling better than when they walked in. With the expertise of Dr. Bond, a board-certified orthodontist, and his dedicated team, patients can get ready to experience orthodontics in a whole new way.
THE BRIEF
Create a brand identity that evokes a sense of empowerment and friendly environment for individuals of all ages and backgrounds. The design needed to be contemporary to reflect the modernized orthodontic techniques utilized in the studio, while also encouraging patients to elevate their own journeys by spreading acts of kindness throughout the community.
WHAT WE DID
Our studio set out to give Bond Orthodontics a brand identity that felt like a smile you could step into. We crafted a cohesive foundation—logo, fonts, and colours—that radiated warmth and reassurance, the kind that lets patients exhale the moment they arrive. Instead of leaning on literal imagery, we shaped an abstract, timeless language that could grow and evolve alongside the practice. From this, the smile-inspired icon emerged as a small but powerful emblem—one that now lives at the heart of Bond Orthodontics, instantly recognizable and impossible to forget.
This project stands as a reminder of how thoughtful design can reshape an experience—turning a visit to the orthodontist into something welcoming, memorable, and unexpectedly uplifting. Crafting Bond Orthodontics’ brand was not just about visuals, but about giving the practice a voice and smile of its own.
