FEATURED
TREAD HEALTH
About the Client
Tread Health is a multidisciplinary chiropractic and massage therapy clinic in Toronto focused on helping people move better through evidence-based care and creative, enjoyable movement strategies. Their services include personalized chiropractic and soft-tissue treatments tailored to address the root causes of pain and improve function, alongside community-centric initiatives like group runs and educational movement events. The clinic’s bright, welcoming space supports both treatment and functional movement work, embodying their mission of “moving better, together.
THE BRIEF
Tread Health was preparing to launch a new multidisciplinary health practice in downtown Toronto and needed a brand that felt modern, energetic, and credible from day one. As a startup, their goal was to establish a strong visual identity that subtly conveyed motion and movement without feeling literal or clinical. They sought a creative logo that reflected progress, momentum, and community, alongside a website that could flex, evolve, and scale as the practice grew. The overall direction needed to balance professionalism with approachability, supporting both patient trust and long-term brand growth.
WHAT WE DID
We created a custom brand identity and custom Squarespace website that balanced calmness with motivation, resulting in a refined yet energizing presence. The visual identity leans into a luxury, minimalist, vintage-inspired aesthetic that feels approachable, intuitive, and quietly captivating, drawing inspiration from movement and energy. For the website, we translated this concept into a dynamic digital experience using thoughtful animations, rolling text features on the homepage, and custom movement throughout. Clean, open white space was intentionally used to guide the eye and maintain clarity without overwhelming the user, allowing the brand to feel both elevated and effortless.
The result is a cohesive, future-ready brand and digital presence that positions Tread Health as both credible and compelling from launch onward. Together, the identity and website create an experience that builds trust, encourages movement, and supports the practice’s growth with clarity and confidence.
